Warner Recorded Music
Finds the power to
Move the world.
We’ve always believed in music’s originals. The artists who stay true to themselves, using everything they are to tell us something new. In moments and across lifetimes, these are the voices that soar, light us up and bring us closer. These are the voices we’ll celebrate forever.
Creating New Opportunities
Sueco x The Sandbox
As someone who’s no stranger to Web3 and is committed to bringing his fans unique experiences, it only made sense that Sueco was our first artist to feature on the Warner Music Group LAND in The Sandbox. For over a year, we worked closely with Sueco and The Sandbox to create a narrative-based experience inspired by Sueco’s artistic evolution. Aptly named Sueco’s Split Personalities, the experience was a single player voxel game that took players through Sueco’s iconic looks while they helped him find his missing car pieces, fight through a crowd of mosh-pitting fans, and more, all while listening to select tracks from his latest album.
Aya Nakamura x Fortnite Soundwave Series
After the major success of Tones and I’s Soundwave Series concert, we helped bring France’s Aya Nakamura to the virtual world for her very own show. Working with Epic Games and Fortnite Creators, we developed a totally unique and beautiful world where players roamed around and played mini-games while watching Aya’s showstopping performance. Aya’s avatar was especially innovative, using Epic’s Unreal Engine 5 and their new avatar-creation tool Metahuman to create a hyper-realistic version of the superstar.
Lizzo x Peloton
To celebrate the launch of her Special album, we hooked Lizzo up with Peloton for the second edition of her Artist Series. Lizzo’s program featured six classes, including an outdoor run, yoga flow, strength class, tread class, and a cycling class, including the first-ever two-for-one ride with Robin Arzón and Cody Rigsby. Lizzo even crashed an in-person Peloton class in New York, breaking the internet in the process and proving she’s a pro at biking while singing.
Warner Records x Bose: Stickmen Toys
Our Warner Records UK teamed partnered with Bose for an NFT project called Stickmen Toys, based around the producer duo The Stickmen Project. The NFTs include audio-visual elements that have been made with help from Kapsule and Probably Nothing, and holders get access to real-life utilities like live events, figurines, exclusive streetwear, and priority spots for future Warner Records developments. The collection was especially innovative, the first by a major label to give collectors full creative and commercial freedom through ownership of the copyright.