Warner Recorded Music
Finds the power to
Move the world.
We’ve always believed in music’s originals. The artists who stay true to themselves, using everything they are to tell us something new. In moments and across lifetimes, these are the voices that soar, light us up and bring us closer. These are the voices we’ll celebrate forever.
Creating New Opportunities
Twenty One Pilots x Roblox
Twenty One Pilots are known for connecting with their fans in new and creative ways, and the Twenty One Pilots Concert Experience in Roblox was no exception. The pioneering interactive virtual concert – which featured in-game quests and custom ‘verch’ – was attended by fans across 160 countries, with nearly 70% of viewers coming from outside the US.
Silk Sonic x Fortnite
We helped Silk Sonic bring their signature style to Fortnite as part of the “Icon Series” celebrating the most dynamic figures in culture. The duo’s metaverse launch included new Outfits for players, a first-of-its-kind in-game radio station, and a player tournament.
Saweetie x McDonalds
We hooked die-hard foodie Saweetie up with McDonalds for its mega-popular Famous Orders promotions. The Saweetie Meal, which was available in stores, even came with "Saweetie' N Sour" sauce, renamed for the “Icy Girl” herself.
Lizzo x TikTok
Tapping into the power of social media and ecommerce, Lizzo was one of the first artists to take advantage of TikTok Shopping with her “Rumors” campaign. To promote the single, we sold autographed CD singles – which sold out in hours – and cassette tapes directly to fans through the platform.
Grateful Dead x Nike
We collaborated with Nike for a trio of limited-edition Grateful Dead Nike SB Dunk Lows inspired by the band’s iconic Dancing Bears. Loved by Dead Heads and sneakerheads alike, the project sold out instantly and serviced less than 1% of global demand.
Burna Boy x Peloton
We brought Nigerian megastar Burna Boy’s Afro-fusion beats to fitness giant Peloton with the Artist Series, a collection of fitness classes focused on the catalogue of one musical act. with more than 20,000 courses completed, it was one of the instructor’s most popular rides to date.
With more than 2 million recordings in our library across our labels, our creative teams never stop searching for golden opportunities, always prioritizing artist fit. From Netflix to YouTube, we find the campaigns, games, TV shows and movies that make sense for the talent we’re here to amplify. Our ‘W’ Songs platform helps us break new talent here too, keeping our options fresh across the briefs we tackle.